Who are we?
We’ve been connecting the dots of creativity since 2009 in a deliberate line-up which cleverly knits the threads of design, craft, architecture, creativity and imagination into a digital and published pitstop of style: a little emporium of random beauties, consciously picked.
The Aficionados is a club for people who appreciate the good things in life as well as originality.
Hotels, Style Retreats, Design, Culture & Architecture
A tightly edited style narrative in print and online for those who seek beyond the label.
Hotels & Houses
A membership collective of 100+ distinctive places to stay that creatively flirt with easy luxury and crafted lifestyle – no singular place defines our brand DNA – and that’s what makes us unique.
An urban den in an epic setting, bold architecture, muted heritage and an interior remit that sings from the hymn book of style - or a chilled pad of minimalist luxury sitting alone in the Highlands?
Bespoke luxury in Venice pumped with culture is as equally pleasing as a salvaged farmhouse fused with theatrical heirlooms—each rethought interior is borne through a deep connection to its neighbourhood. The clever use of raw textiles, conversation-worthy artworks, icons of original design, and innovative use of materials escort our cherry-picked hotels, each created by the heroes of beyond-the-cookie-cutter.
The Consumers
The appreciators of good design and the dialogue with aesthetics.
Audience
The style leaders: confident, educated, otherwise always sophisticated, rooted, aesthetically astute, creative, sometimes earthy, maybe dreamers, intelligent, influencers, worldly, free from cultural divides, their world is seamless. From interior designers to budding hoteliers waiting to create their next place, travellers to those who enjoy the creative process - our avid readers are affirmed fans; they bond with our tone of voice and compelling visuals.
65% women, 35% men
60% aged 25-45
24% aged over 45
16% aged under 25
Core Markets
Germany, Switzerland, Austria 30.54%
UK + Nordics 22.07%
USA + Americas 19.83%
Southern Europe
Australia
APAC
Website
42,000 unique visitors/month
180,000 impressions/month
72% organic search
Subscribers
128,000 active subscribers with a 58% ave. open rate
+200,000 periphery subscribers through the hotel partnership networks with an open rate of 41%.
What We Offer
We effectively drive direct traffic to your website from our network of consumers through creative communications, partnerships and publications—a savvy B2C channel.
The Website
An emporium beyond the ordinary.
Our website has a global reach, with linked content through the featured hotels and brands from 21 countries. It is a reference point for those with interests in travel culture, architecture, design, gastronomy, and interiors.
Our website directs the right traffic to your site and brand through high-visibility content alongside fellow partners. It navigates stories and content strongly appealing to our online audiences. We are an established reference point for those seeking a random world that contains the things they like and perhaps didn’t expect.
Our website features Travel and The Makers alongside The Edits –an editorial of feature-themed content neatly clustered. The Journal is our blogpost series sorted by interest.
Together, they bring the online world of The Aficionados into a magazine-style website of relevant content.
Online Journal
Inspiration, fun and insider travel tips.
Online posts that drive traffic to destinations, hotel pages and brands.
Curated by The Aficionados, our travel & lifestyle-inspired journal is full of insightful blog posts from the realms of hotels, architecture, design, artisans, culture and products, all highlighting our taste of the good life made simple.
Inspiration, fun and insider travel tips from The Aficionados.
Newsletters
We communicate once per week.
Reach into the consumer database of The Aficionados with engaging newsletter editorials, which typically peak at an impressive average open rate of 41%.
Eye-candy-heavy content headlines our communications platform, with an emphasis on content. We root deep into concepts, aspects of design and architecture, cultural highlights, textiles, and gorgeous hotel bedrooms. We marry the sensitivities of our readers to light-hearted content from the journals, hotels, and makers.
In Print
For the love of print.
We currently publish two style-led magazines per annum, each with a 25,000 print run in addition to a seasonal newspaper.
A captive, targeted audience.
Distributed throughout our 100+ hotels in 21 European countries, the magazines are featured in 2,000 hotel rooms, suites, and villas and placed in their bars, lounges, and spas. This exposure is calculated at 175,000 in-room guest encounters with the magazine.
We are also partners to several art and design shows throughout Europe, where the magazine is placed.
Our publications are sold online through our website shop and at select book and magazine kiosks, such as:
Iconic (New York), Do you read me? (Berlin), New Mags (Copenhagen), Monocle Café (Zurich).
Here, there, not everywhere™
We’re not everywhere; we are different, we deliver, are consistent, we have integrity and are only seeking long-term relationships that matter.
We are good.
If you really feel like you belong, let’s chat and explore what great things we can do together. Wouldn’t it be nice to find a partner who can market you directly to consumers who care about where they stay and the brands they support and engage with?
