There’s a new magazine edition in the pipeline heading your way – and we think your hotel should be in it.
Choosing who and what gets featured is a tough nut to crack when we are all about style and design – your hotel has been shortlisted as a perfect pairing for this new edition, scheduled to hit magazine stands and hotel rooms in Spring 2026.
Keeping aligned with the recent hot editions: Neu Alpinistas, Design Natives and Eclectic Rebels, this new publication showcases the headliner hotels of design style and an unmistakable sense of the Mediterranean. The 150-page magazine edition will feature just a handful of hotels and encompass highly compelling images, narrative and a comfortable read of travel candy.
EDITION: UNWAXED LEMONS
The Aficionados – Hotels, Travel Culture and Design
The Design Dialogues from Portugal, Italy, Spain, Greece – the Cyclades to Sicily, Tuscany to Alentejo.
A journey through architecture, interiors and craft, exploring how designers transform heritage, light and landscape into a distinctive narrative of design poetry.
From previous sell-out editions: Alchemists of Italy to Neu Alpinistas and Design Natives, The Aficionados’ collectable magazine series traces the intersection of architecture, design, craft and cultural identity. Each edition is a portrait of place told through the lens of design. Unwaxed Lemons continues this journey southward to the Mediterranean from the natural beauty of the rural inlands to the coastlines, the mountains and those nuggets of little towns that foster the history of the Med., where light, material and history meet with instinctive grace. Here, design is not decoration but dialogue: between past and present, texture and temperature, culture and climate. This is the Mediterranean rendered through poise and poetry: a story of how living beautifully begins with living well.
Unwaxed Lemons is a celebration of living architecture and centuries of artistry: a world of sun, stone and shade where history and design move in rhythm. From Moorish courtyards and Andalusian gardens, Cycladic architecture, Italian hideouts in Pienza, to fincas, casas, villas, and hotel townhouses. This limited-edition maps out a region of fluent texture and temperament from the vineyards to the coastline.
Publishing & Distribution
The magazine is conceived as an object of design:
148 pages, soft-bound, full colour and published in a 24.0 cm × 29.5 cm format. With a print run of 25,000 copies, Unwaxed Lemons will be released in early spring 2026, coinciding with the summer season.
Distribution extends across more than 110 hotels in 21 European countries, with placement in 1,600 suites, rooms, and villas, and prominent display in hotel lounges, bars, and spas. The edition will also appear through select retailers, including coveted newsstands: Iconic (New York), Do You Read Me (Berlin), New Mags (Copenhagen) and the Monocle Cafés in Zurich, Toronto, Tokyo and London.
A comprehensive digital campaign throughout the website: theaficionados.com will support the magazine, including an online shop, communication with the extensive subscriber database, and be featured on the website, which annually generates more than 1.6 million unique visitors.
Each edition reaches an estimated 175,000 in-room encounters, further amplified through The Aficionados online journal, newsletters and international press releases.
As with all volumes in the series, copies vanish quickly. Unwaxed Lemons offers brands, architects, designers and hotels the opportunity to align with a publication that speaks directly to the connoisseurs of cultural design.
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About The Aficionados
The London-based hotel curation has been connecting the dots of creativity since 2009 in a deliberate line-up which cleverly knits the threads of travel, design, craft, architecture, creativity and imagination into a digital and published pitstop of style: a little emporium of random hotel beauties, consciously picked.
The Aficionados is a club for people who appreciate the good things in life and originality, aligned with a community of design-led travellers who choose hotels with architectural merit, cultural depth and personality. The hotel portfolio stays deliberately compact, which means every hotel receives meaningful visibility rather than being brushed aside in a crowded marketplace.
Our storytelling is crafted with an architectural and design lens, supported by robust SEO, a global readership and long-term loyalty from guests who favour authenticity over spectacle.
Adding your hotel to The Aficionados elevates your cultural capital, amplifies your design narrative and places you within a circle of like-minded hosts who appreciate craft, integrity and the quiet art of good hospitality.
