There’s a new magazine edition in the pipeline heading your way this winter – and we think you should be in it.
Choosing who and what gets featured is a tough nut to crack when we are all about style and design – your brand has been shortlisted as a perfect pairing for this new edition, scheduled to hit magazine stands and hotel rooms in Winter 2026.
The 148-page Winter Edition brings together a carefully curated selection of distinctive hotels, compelling imagery, narrative and a comfortable read of travel candy.
THE AFICIONADOS MAGAZINE: WINTER EDITION
The Aficionados – Hotels, Architecture & The Culture of Travel
Following the success of recent editions including Neu Alpinistas and Unwaxed Lemons, this new publication turns its attention to winter and the places that make the colder months particularly special. It showcases a selection of headliner hotels defined by design, architecture, character and an unmistakable sense of place.
From previous collectable editions to this new winter chapter, The Aficionados’ magazine series traces the intersection of architecture, design, craft and cultural identity. Each edition is a portrait of place told through the lens of design.
This Winter Edition explores the beauty of winter through architecture, interiors and landscape – from snow-covered mountain retreats and historic Alpine villages to rural hideaways, contemporary country houses and atmospheric city hotels. It is a celebration of places where seasonal living, thoughtful design and a strong connection to their surroundings come together.
Here, winter is not simply a season but an atmosphere: the warmth of timber and stone, fireside interiors, wool and natural textiles, muted landscapes and the quiet beauty of places shaped by their climate. Traditional craftsmanship meets contemporary design, while heritage and modernity sit comfortably alongside one another.
A journey through architecture, interiors, furniture and craft, exploring how designers and hoteliers respond to landscape, climate and local identity to create places with a distinctive sense of character.
The Design Dialogues of Winter
A celebration of architecture, interiors and craft, exploring the hotels, designers and places that make winter travel about more than simply escaping the cold – but about embracing a different way of living.
Publishing & Distribution
The magazine is conceived as an object of design:
148 pages, soft-bound, full colour and published in a 24.0 cm × 29.5 cm format. With a print run of 25,000 copies, this new edition will be released in early winter 2026.
Distribution extends across more than 135 hotels in 21 European countries, with placement in 3,600 suites, rooms, and villas, and prominent display in hotel lounges, bars, and spas. The edition will also appear through select retailers, including coveted newsstands: Iconic (New York), Do You Read Me (Berlin), New Mags (Copenhagen) and the Monocle Cafés in Zurich, Toronto, Tokyo and London.
A comprehensive digital campaign throughout the website: theaficionados.com will support the magazine, including an online shop, communication with the extensive subscriber database, and be featured on the website, which annually generates more than 2.4 million unique visitors.
Each edition reaches an estimated 175,000 in-room encounters, further amplified through The Aficionados online journal, newsletters and international press releases.
As with all volumes in the series, copies vanish quickly. The Aficionados Magazine Winter Edition 2026 offers brands, architects, designers and hotels the opportunity to align with a publication that speaks directly to the connoisseurs of cultural design.
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About The Aficionados
The London-based hotel curation has been connecting the dots of creativity since 2009 in a deliberate line-up which cleverly knits the threads of travel, design, craft, architecture, creativity and imagination into a digital and published pitstop of style: a little emporium of random hotel beauties, consciously picked.
The Aficionados is a club for people who appreciate the good things in life and originality, aligned with a community of design-led travellers who choose hotels with architectural merit, cultural depth and personality. The hotel portfolio stays deliberately compact, which means every hotel receives meaningful visibility rather than being brushed aside in a crowded marketplace.
Our storytelling is crafted with an architectural and design lens, supported by robust SEO, a global readership and long-term loyalty from guests who favour authenticity over spectacle.
Adding your brand to The Aficionados elevates your cultural capital, amplifies your design narrative and places you within a circle of like-minded hosts who appreciate craft, integrity and the quiet art of good hospitality.
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